Copy
writing
1. Identify the target market’s problems and solutions 2. Highlight unique selling points 3. Create an offer with benefits, guarantees, social proof and urgency.
Content
strategy
1. Set clear content goals and objectives 2. Audit existing content and define the tone of voice 3. Plan content types and distribution channels.
Market
Tesearch
1. Define research objectives and questions 2. Analyze competitors and market opportunities 3. Create buyer personas, empathy maps and surveys.