Solutions
Our Expertise
Your Success
Leveraging the IGSA Roadmap to Transform
Your Vision into Measurable Outcomes with our
9 step program.
We have partnered with
startups, scale-ups, and
Fortune 500 companies.
Services | Roadmap
“Infinity Growth & Sales Accelerator”
The “IGSA” is a concise 9-step roadmap designed to double your sales in 90 days, eliminating the confusion
and disorganized marketing efforts commonly experienced with traditional marketing agency approaches.
Find below the “IGSA” broken down into services
Stage 1: Plan
Market Research
A Glimpse into Your Customer’s World. This tool visualises a user’s feelings, motivations, and challenges, enabling our team to craft tailored, user-centric solutions. Essential for our marketing roadmap.
A Systematic gathering of data on consumer preferences. It’s crucial because it guides business decisions, ensuring products and strategies align with actual market needs, maximizing success potential.
Stage 1: Plan
Content creation
strategy
The distinct personality and emotional inflection a brand uses in its communication. Essential for branding, it creates a consistent and recognizable presence, resonates with the target audience, and differentiates the brand in a crowded market.
The distinct personality and emotional inflection a brand uses in its communication. Essential for branding, it creates a consistent and recognizable presence, resonates with the target audience, and differentiates the brand in a crowded market.
Stage 1: Plan
Copy writing
A strategy focused on attracting customers through relevant and helpful content, rather than traditional advertising. By addressing the audience’s needs and problems, it builds trust, fosters organic engagement, and guides potential customers through the buying journey.
The practice of optimizing digital content to rank higher on search engines, driving organic traffic. Essential for digital visibility, SEO ensures a brand’s content reaches its intended audience, increasing credibility and maximizing online growth opportunities.
The strategic creation and sharing of valuable content to engage and inform a target audience. Essential for building brand authority and trust, it drives engagement and guides customers toward conversion, fueling sustainable growth.
Stage 2: Build
Tech implementation
Monitoring and analyzing user interactions.
This is vital for our strategy as it provides insights into your customers behavior, which enables us to tailor strategies for enhanced engagement and higher returns on your marketing investment.
Integrating advanced tools and systems in marketing. Social Media Profiling helps analyzing online behaviors and preferences.
Both are crucial, ensuring precise targeting and enhanced engagement in today’s digital-first world.
Valuation of CRM Systems: Assessing the effectiveness of Customer Relationship Management tools. Essential for marketing as it streamlines interactions, fosters customer loyalty, and drives personalized campaigns for better results.
Platforms that manage email marketing campaigns. ESPs are vital for streamlined communications, automating targeted outreach, analyzing engagement metrics, and optimizing email strategies for maximum impact.
Cloud-based software solutions, like third-party attribution SaaS. They’re essential for marketing strategies as they offer scalable tools, real-time data, and integrations, enhancing accuracy and efficiency in tracking and optimizing campaigns.
Stage 2: Build
Graphic / Video
desing
Crafting and distributing valuable, relevant content to attract and retain an audience, ultimately driving profitable actions. Essential as it establishes trust, positions brands as thought leaders, and nurtures leads through the buying journey.
Creating and leveraging video content to promote, inform, and engage with an audience. Vital in today’s media landscape, it offers dynamic storytelling, improves engagement rates, and can significantly boost conversion and retention.
Stage 2: Build
Email / SMS
marketing
Platforms that manage email marketing campaigns. ESPs are vital for streamlined communications, automating targeted outreach, analyzing engagement metrics, and optimizing email strategies for maximum impact.
Sending promotional messages directly to consumers’ mobile phones via text. Valuable for its immediacy and high open rates, it enables direct communication, creates urgency, and is effective for time-sensitive offers and alerts.
Sending targeted communications to a defined audience via email. Creates direct engagement, and fosters customer loyalty, provides measurable results, and can yield high returns on investment when executed effectively.
Stage 3: Launch
Paid / Organic
outreach
Using social platforms to boost brand awareness and sales. Vital for direct engagement with audiences, community building, and targeted brand messaging in the digital age, and for our “IGSA” roadmap.
A digital advertising model where advertisers pay a fee each time their ad is clicked. Essential for immediate visibility in search results, driving targeted traffic, and optimizing marketing budgets based on performance.
Visual advertisements placed on websites, typically using images, videos, or animations. Crucial for brand awareness and retargeting, they capture attention visually, guiding potential customers through the customer journey.
The practice of optimizing digital content to rank higher on search engines, driving organic traffic. Essential for digital visibility, SEO ensures a brand’s content reaches its intended audience, increasing credibility and maximizing online growth opportunities.
Automated buying and selling of online advertising, using algorithms to buy ad space in real-time. Essential for efficiency and precision, it allows for dynamic targeting.
Stage 3: Launch
Data analytics
Collecting user data from external sources, often through cookies, to understand and predict behaviors. Essential for expanding audience insights beyond first-party data, it aids in refining targeting, personalization, and ad optimization for better campaign performance.
Google’s web analytics platform. Designed for data measurement, GA4 offers enhanced tracking capabilities, machine learning insights, and a user-centric model, facilitating a deeper understanding of user journeys and improved marketing decision-making.
Tracking tool for user interactions on the Facebook platform, connected apps or websites. It provides insights into user demographics, behavior, and conversion. Essential for understanding audience engagement, optimizing ad campaigns, and content.
Stage 3: Launch
CRO l conversion rate optimization
Experimenting with two different versions (A and B) of a webpage or ad to determine which performs better in converting visitors. Essential for refining digital strategies, it provides data-driven insights to enhance user experience and maximize conversions.
The process of making changes to your website to improve its performance, user experience, and visibility in search engines. Crucial for digital success, it ensures faster loading times, better user engagement, and higher conversion rates, enhancing the overall ROI of a website.
The process of evaluating a new concept or solution before full-scale implementation. Essential for mitigating risks, it provides feedback, validates assumptions, and gauges potential success, ensuring resources are invested in ideas with the highest potential for positive impact.
In the IGSA Roadmap, optimization is continuous. By using the three stage, 9-step cycle, it identifies growth areas, applies data insights, and implements the 80/20 rule (also known as the Pareto Principle) for adaptive, impactful marketing improvements.
Endorfinas Media
The way
we work
- Marketing
- Infinity Growth
- Sales Accelerator
At Endorfinas Media, our approach is shaped by the IGSA
Roadmap, ensuring a systematic and strategic way to
achieve your goals.
Every step we take is data-informed, audience-centric, and
designed to drive results. From in-depth market research to
continuous optimization, we’re committed to delivering
results and amplifying your company’s potential.
We help you...
Create you ideal
buyer persona
Experience the Precision of the IGSA Roadmap:
Tailor-made Strategies to Understand, Target,
and Engage Your Perfect Customer.
Contact
Let’s Talk
Marketing
From strategy to execution, we’re here to help
you achieve your sales and revenue goals.
-
C. Consell de cent, 330, 08009
Barcelona, Spain - +34 937 823 750
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