Optimization
CRO
1. Identify areas for improvement using the IGSA roadmap 2. Collect relevant data, find answers 3. Back to step 1 and optimize with 80/20 rule
Data
analysis
1. Define the goals of the analysis 2. Collect and clean the data 3. Identify critical insights to inform future decisions
Paid and/or
organic
1. Choose effective media channels 2. Create a detailed media plan 3. Track & optimize performance